Video advertising on navigation panels in shopping malls

Video advertising in shopping malls is a powerful tool for communicating with customers right inside the retail space. For Oschadbank, we implemented the placement of a video clip on the navigation panels of shopping malls in several cities of Ukraine

These panels are typically installed in high-footfall areas such as entrances, elevator zones, and corridors where visitors naturally stop to get directions. This makes them an ideal space for discreet yet effective brand messaging.

The video stood out against static maps and signage, enhancing brand presence through vivid creative and strategic indoor placement.