When a company needs to quickly and effectively increase sales or draw attention to a brand with a limited budget, promotion is the most effective way.
Sampling and tasting
When a company needs to quickly and effectively increase sales or draw attention to a brand with a limited budget, promotion is the most effective way. After all, there is no better way to tell about the features of a product than to individually introduce the client to him ?! Only having tried the service / product personally, the consumer can form an opinion about the quality of the product.
We offer you two tools that perfectly cope with the task of quickly increasing sales: sampling and tasting. The principle of their operation is similar, but each of them has individual features that must be considered when planning a promotional event.
The difference between tasting and sampling
Both the sampling and the tasting are based on the fact that the buyer, before making the purchase, can test the product and verify its qualities personally. The client tries the goods at the site of the action, the samples (most often it is food products) are ready for consumption and are displayed at the front.undefined The promoter personally contacts with the client, and that, in turn, can buy it in close proximity to the promotion location. When sampling, on the contrary, the goods are individually packaged, he meets him at home, and the purchase occurs after a while and not in a fixed point of sale.
Most often, a particular instrument is selected based on the specifics of the company's product.
contact duration When sampling, you do not contact with the client personalized, so sampling takes place in crowded places or with crowds of people, and the consumer simply takes a sample and goes further on his business, but does not stop and pays all attention to the promoter.
variety of audience. You can analyze which of the proposed Central Asia is more interested in participating in promotions and at the same time identify additional product sales segments.
the possibility of obtaining a new customer base. With a sample, you can give the client a questionnaire / brochure / coupon and in return for an additional undefined discount or gift, get a ready base of potential customers.
product is used immediately. You can get instant feedback from the consumer.
opportunity to communicate with Central Asia personally. The consultant interacts with the client more personalized, revealing his pain and expectations from the product. undefined