BTL-events are aimed directly at the consumer. They are effective both for promotion of new brands, and for promotion of those already known on the market.
BTL-events are aimed directly at the consumer. They are effective both for promotion of new brands, and for promotion of those already known on the market. Often, this type of advertising is used to create a positive image of a company or brand in the minds of a potential consumer audience, increasing their loyalty to the brand.
Types of BTL events:
sponsorship of various programs;
promotions of new products;
surprises and jokes;
exchange of old goods for a new one;
information by means of printed materials.
What are the advantages of BTL events over ATL?
BTL-actions have recently been actively replacing direct advertising. Why?
Cost ATL inexorably expensive and every time you have to come up with new, more original ideas for ads.
Coverage. Thanks to the widespread development of the World Wide Web, BTL’s audience reach is about the same as that of ATL.
SAT ATL. The media is overloaded with various advertisements so muchundefined that advertising blindness among consumers has become a mass phenomenon.
BTL-actions are directed not so much to the sale of goods, but to the attitude and awakening of public interest in your brand and its products. undefined