Promotions can be aimed at stimulating the distribution channel or the end user.
Promotional campaign is a set of marketing tools aimed at promoting a product / service. Promotions effectively promote the product / service / brand among potential customers.
Promotions can be aimed at stimulating the distribution channel or the end user. By type of impact on the consumer, they are divided:
informational impact - presentation of a service / product, familiarization with it, opportunity to test / taste;
stimulating effect - increasing brand awareness, providing a bonus, a gift for a purchase, persuading the buyer to purchase this particular product / service.
In which cases effectively carry out promotions?
When you need to advertise a new, recently released product on the market. In this case, an excellent solution would be to present potential products to potential customers and clearly demonstrate the merits and possibilities of its use.
Tasks of the promotion:
increased demand for a product or service, increased sales / consumption of the service;
boostundefined recognition of the brand, product or service;
successful launch of a new product on the market, information about the new product;
creating a positive attitude of consumers to the company and its products; increasing loyalty of customers and partners to the product and / or enterprise;
informing about the ongoing action.
The success of the promotion depends on a clear understanding of the goals and objectives. Advertising agency NADRO focuses on the study of your brand, its features and uniqueness. Properly constructed promotion strategy guarantees you:
successful promotion of a product or brand of absolutely any orientation;
Increasing market / brand awareness in the market;
increase in the number of clients in the long term;
increase in sales "here and now."
The type of promotion and location are chosen individually based on your KPI’s and the specifics of your business. Sometimes the product needs to be assessed for taste at the tasting, in some cases price action attracts the audience, sometimes about the product undefined you just need to tell the right way. undefined