Promoter authorization in Pyramid Mall was part of an integrated project for Bauer, which conducted a survey among mall visitors offering them the chance to win a gift.
Participants were asked a few simple questions, after which they were automatically entered into a prize draw by the brand. This helped spark interest and allowed Bauer to gather valuable insights about its target audience.
Our team’s main role was to screen, train, and officially authorize the promoters who represented the brand directly within the shopping center. This format connects the brand’s marketing goals with a seamless, effective, and professional consumer experience.
