Promo Authorization at Lavina Mall

Some brands just place ads. Others create an experience right where their audience already is. This case is about the second approach.

YADRO Agency authorized and facilitated a promo campaign for ASUS ROG at Lavina Mall — right in the middle of the daily flow of thousands of Kyiv shoppers.

The promo zone was set up in one of the mall's highest-traffic spots — between the Cybernetici and Moyo stores. Two promoters worked directly at the stands, where visitors could personally test the latest ASUS ROG laptops and receive detailed consultations. The promo tables featured current models from the lineup, while two lottery drums added a playful, engaging element that drew extra attention from passersby.

A third promoter moved freely across the mall's common areas — engaging visitors and driving a steady flow of interested people to the promo zone. This format allows for maximum audience reach: some visitors come with intention, others are brought in through live, face-to-face interaction.