Promo activity authorization in River Mall

The promotional activity authorization for Nescafe was carried out in a shopping mall in accordance with the venue requirements and brand standards. As part of the campaign, two professional promoters distributed branded materials, including leaflets with product stick samples. The main objective of the activity was to attract visitors’ attention and create direct communication between the brand and its audience.

The promotional campaign was implemented in high-traffic areas of the shopping mall, including main entrances, escalator zones, and leisure areas. This approach helped maintain regular interaction with visitors, increase the number of contacts with potential consumers, and effectively execute the BTL campaign in locations with significant pedestrian flow.

The promotional activity was carried out in accordance with the approved brand conditions and shopping mall requirements. The authorization process included coordination of all operational details, allowing the campaign to follow venue regulations and ensuring efficient work of the promotional team.