Authorization of tastings in the shopping center

Our agency provided promo authorization in one of Kyiv's shopping malls. The goal of the activation was to attract customer attention through a cheese and wine tasting event within the mall.

Promoters worked at a branded sampling stand, offering products and interacting with visitors. This approach helps build brand awareness and customer loyalty through direct engagement.

The tasting stand was placed directly near the store entrance, in a high-traffic area. Shoppers actively joined the activity, interacted with the brand, and shared positive feedback.