Matro outdoor advertising was placed on large-format advertising structures across several locations in Kyiv. This type of advertising medium presents the brand message within the open urban environment and naturally integrates the campaign into people's everyday surroundings.
The campaign included different areas of Kyiv, with advertising structures positioned along busy vehicle and pedestrian routes. Large advertising surfaces remain visible from both the road and sidewalks, keeping the brand message within the audience's field of view while moving through the city.
For Matro, outdoor advertising became part of the brand's urban communication, highlighting its products, assortment, and store location. Large-format advertising structures provide an additional way for brands to communicate with audiences within the city environment.
