Organization of promotions in shopping centers

VELO’s promo zone authorization at Lavina Mall was part of an offline activation targeting an adult audience exploring alternatives to traditional smoking.

Our agency provided promo zone authorization in the shopping center and prepared promoters to engage with visitors. During the campaign, smokers were surveyed and informed about the brand’s alternative products, particularly chewing tobacco.

This format ensures direct engagement with the target audience and generates valuable insights for future marketing strategies.