Organization and conducting quests in shopping centers for Domestos

Conducting quests as part of BTL projects is one of the most effective ways to communicate with the target audience. During the implementation of an all-Ukrainian project from TM Domestos, the YADRO team developed scenarios and conducted quests for children in parks and shopping centers of the largest cities of Ukraine. During the quests, the main goal was to remind children of the rules of hygiene, give vivid emotions, interesting prizes from the brand, and also draw more attention to the topic of cleanliness. Such BTL projects are not only social and educational in nature, but also help the brand increase sales and the level of interaction with consumers.