Creative branding of the escalator in the Dream Berry shopping mall
Our team was faced with the task of making the Skalodrompik brand brighter and more memorable for visitors to the Dream Berry shopping mall. We decided that regular advertising would not cope with this task. Our goal was to create something unique that would not only attract attention, but also reflect the spirit of extreme and adventure inherent in Skalodrompik.
The escalator is the heart of any shopping center. Every day, thousands of people go up and down it. We decided to use this strategic point to place our advertising. However, regular escalator wrapping would not have suited us. We wanted to create a real installation that would immerse visitors in the world of rock climbing.
