Escalator Branding and Flag Placement in Shopping Malls

The advertising placement in the shopping mall combined several formats, including suspended advertising flags in the central area and branded escalators.

The suspended structures were positioned above the main visitor routes, keeping the advertising message visible as people moved through the shopping mall. Escalator branding complemented the overall presentation and extended the brand's visual communication to another area of the mall.

The combination of vertical suspended structures and branded escalators created a consistent advertising presence and provided several points of contact with the audience throughout the shopping mall.