The promotional activation for the Comfy brand was carried out in the shopping mall using a creative and interactive engagement format. A promoter worked in the common areas of the mall, inviting visitors to enter the Comfy store, explore the demonstration of refurbished smartphones, and learn more about the details of the new service.
During the activation, the promoter communicated with the audience, explained the quality and benefits of refurbished smartphones, and engaged visitors in a friendly, informal way by taking photos and encouraging participation in the experience. An additional attraction was the opportunity to receive a short restorative massage lasting up to 5 minutes.
A professional massage therapist worked at the massage table, providing the service to all adult visitors who wished to participate. The massage was performed over clothing, ensuring comfort and accessibility for a wide audience.
The goal of the promotion was to highlight the quality of refurbished smartphones and attract attention through a creative activation featuring a massage table under the concept: “The phone is already restored — now restore yourself”.
