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BTL promo activity in shopping centers

BTL promo activity in shopping centers

Period

02/2019

Location

Kyiv, Dream Town shopping center

Promo zone size

22

Client

HP

The YADRO team has implemented the authorization of a unique event in the Dream Town shopping center - CS: GO Championship. A large-scale promotional event with fans and an incendiary DJ is an ideal way of unobtrusive acquaintance with the product. Such types of advertising formats as promotions, BTL events are actively attracting the attention of the audience of the mall, contributing to the promotion of the brand and for many years remain the leading form of manifestations in shopping centers.

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