Authorization of promotional events in shopping malls

The authorization of the Moomin Laundry promotional campaign combined product presentation, a gift-based mechanic, and direct interaction with visitors at retail locations. One promoter wearing a Moomintroll mascot costume was present during the campaign, attracting visitors' attention and introducing them to the participation rules.

Customers who purchased any Moomin Laundry detergent gel at Antoshka, EVA, or Auchan could choose one of several gifts, including a shopper bag, an additional laundry gel, or laundry balls.

Another campaign mechanic allowed visitors to take a photo with Moomintroll and share it on social media while tagging the brand's page. After completing this step, participants could also choose one of the available gifts.