Authorization of promo in shopping malls

The Batiste promotional activation was carried out in the common areas of the shopping mall, where two promoters worked throughout the day in high-traffic zones, engaging visitors and presenting the brand in an accessible, interactive format.

A well-structured activation mechanic ensured effective communication. One promoter conducted surveys, gathering insights into audience awareness, preferences, and product familiarity. The second promoter distributed samples of Batiste dry shampoo, flyers, and single-color branded balloons, creating a direct product experience for visitors.

With a coordinated workflow and a clear interaction strategy, the activation achieved strong visitor engagement, positive brand perception, and increased interest within the busiest areas of the mall.