Authorization of promo activities in shopping malls

Authorization of a promotional activity in a shopping mall for the Milplas brand was implemented in the format of a consultation zone with a backlit promo desk placed in front of the Farmacia pharmacy. The location ensured continuous contact with visitors and drew attention to the products within a relevant consumer environment.

A promo consultant worked at the desk, providing information about Milplas products, explaining their features and benefits, and answering visitors’ questions. The live communication format helped build trust in the brand and offered detailed product awareness.

Thanks to the well-chosen placement and personal interaction, the activation increased interest in the products and strengthened positive brand perception.