Organization of promo activities in shopping mall

The authorization and execution of the promotional activity were carried out at Lavina Mall in Kyiv. The format was built around active presence within visitor traffic, enabling quick yet effective audience engagement.

The team managed the full cycle of implementation, from securing placement approvals to coordinating promoters on-site. Promoters operated in key high-traffic areas, initiating conversations with visitors and focusing on engaging parents as the primary target audience.

The activation combined lead generation through contact collection with the distribution of informational materials, allowing not only to attract attention but also to build a base of potential customers. The execution ensured a steady flow of qualified leads and strengthened interest in the offer.