Authorization of a Philips promo zone

The Philips promo zone authorization was implemented in a shopping mall as an interactive installation. The setup attracted visitors with its яркий visual design and нестандартный engagement concept.

The activation was built around a creative idea of “saying goodbye” to an old product and introducing a new one. Visitors could interact with the installation, experiencing the brand through an emotional and playful format.

The promo zone became a strong attraction point within the mall, delivering high audience engagement and an effective product presentation for Philips.