Advertising placement at metro stations

Advertising in the Kyiv metro became an effective tool to promote the joint limited-edition collection by Dream Mall and fashion brand One by One, created for International Children’s Day.

To attract attention to the collaboration, vibrant image banners were placed in several busy stations of the Kyiv metro. The banner visuals conveyed the mood and style of the collection while highlighting the festive occasion.

The metro as an advertising channel allows brands to reach thousands of city dwellers daily, build strong associations in an everyday urban context, and capture attention right at the peak of the campaign.