Promo Zone Authorization in a Shopping Mall

Our team facilitated the authorization of a promo zone located right next to a well-known brand’s store in one of Kyiv’s largest shopping malls. The location was strategically placed at the store entrance to capture the maximum attention of visitors.

Promoters engaged with guests, introduced the products, and invited them to visit the store. The highlight of the activation was serving delicious ice cream in branded cups — a small but memorable gesture that created positive emotions and strengthened the brand image.

This combination of an eye-catching promo zone and active promoters successfully drew attention, increased customer flow, and boosted brand recognition.