The YADRO team lit up the Lavina Mall shopping center with a vibrant Cheetos promo zone: participants received a free pack of Cheetos for a photo with a Cheetos-branded stand.
Why does mall promotion remain promising and optimal for many clients?
High foot traffic: reaching a large audience.
Variety of formats: tastings, samplings, below-the-line promotions, presentations.
Audience loyalty: mall visitors are inclined towards shopping and entertainment.
