Our team organized and fully authorized a promo activation for MBM My Home at Blockbuster Mall. The goal of the campaign was to increase brand awareness, attract new customers, and create a positive image of the store among mall visitors.
Throughout the day, two trained promoters worked in high-traffic areas, strategically selecting spots near main entrances, escalators, and rest zones. They distributed flyers, introduced visitors to the MBM My Home product range, highlighted special offers, and encouraged guests to visit the store. A personal approach was a key element — promoters actively communicated, answered questions, and created a friendly and welcoming atmosphere.
During the activation, our team monitored brand standards, the appearance of the promoters, and the overall quality of communication with visitors. The promo campaign successfully enhanced the brand’s visibility, attracted additional traffic, and strengthened MBM My Home’s position among potential customers.
