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Promo authorization at the “Charity Weekend” festival

Promo authorization at the “Charity Weekend” festival

Period

06-07.09.2025

Location

Kyiv, River Mall

Promo zone size

Client

Charity Weekend Festival

We authorized a promo activation during the festival “Charity Weekend”, which took place in the area next to River Mall

The event combined a vibrant leisure atmosphere, live music, and a social mission — supporting charitable initiatives. Two promoters worked at the festival, actively engaging visitors, introducing them to the brand’s products, and distributing samples from Full Force

The promoters communicated with guests, shared product benefits, and created a friendly and positive image around the brand. This direct interaction format strengthened brand awareness and helped build trust among new audiences

The activation perfectly aligned with the festival’s concept, supporting its charitable spirit and emphasizing Full Force social responsibility