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Pfizer BTL event

Pfizer BTL event


Ноябрь-Декабрь 2018


Kyiv, Lviv

Promo zone size




On the eve of holidays, Ukrainians were able to take care of the health of their loved ones. In order to draw attention to the problem of cardiovascular diseases, we organized for the Pfizer and Ukrposhta joint promotional campaign "Close to heart".

In the Ukrainian shopping and entertainment centers, photozones in the shape of a heart have been established, which are “lit” by the touch of hands. Ukrainians had the opportunity not only to take pictures, but also to take care of their close people with the help of the Post of Good - send a greeting card to their relatives with a touching inscription “Hold on my heart”. Thanks to this social action, we helped the client to remind people about the most important thing - take care of those you love and be healthy!

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