Mirror advertising in shopping malls

Placement of advertising stickers on mirrors in women’s restrooms of a shopping mall served as an effective indoor advertising format with a high level of attention and audience engagement. This placement allows brands to communicate with visitors in a moment of personal focus and minimal distraction.

The stickers were integrated into the mirror area, ensuring natural perception of the message without visual overload. This format is well suited for increasing brand awareness, delivering key messages, and creating memorable brand interactions.

Thanks to the precise location selection and unconventional placement approach, the campaign achieved consistent visibility and effective brand presence within the shopping mall environment.