Advertising on vehicles is an ideal way for a brand to get high coverage, because it is dynamic and attracts the attention of both pedestrians and drivers and passengers in all areas of the city. In addition, this type of placement provides ample opportunities for creativity and makes it possible to place a bright message that the audience will remember for a long time. We carefully studied the Teknos brand, choosing branding of vehicles as one of the types of communication with the audience, offering the most inclusive routes in the largest cities of Ukraine, which allows the brand to increase recognition and customer loyalty indicators every month.