
Authorization of promo in shopping malls of Ukraine
Authorization of promo in shopping malls of Ukraine
Authorization of a brand stand in Kyiv shopping malls for VIVA Clinic included organizing an activity in the central atrium. The location was set in front of the stage, ensuring high visibility and maximum visitor flow.
The stand featured a counter, a table, four chairs, and two informational banners. Two promoters engaged with guests, distributing euro flyers with a special offer and inviting them to participate in the activity.
An important element was the presence of a nurse who coordinated the mini-queue and answered visitors’ questions about the examination format. The central activity was express vision diagnostics on a modern device, which generated strong interest among guests.
This project format helped build trust in the brand, increased awareness of VIVA Clinic’s services, and attracted new potential clients.