Branding of escalators in shopping malls

The branding of escalators in the Lavina shopping center, carried out by the YADRO team, became a striking example of how visual communication can significantly affect brand perception and stimulate sales. Thanks to our project, Citrus not only stood out from its competitors, but also created a memorable image that attracts new visitors. Branding of escalators in shopping centers is an effective marketing tool that allows companies to achieve several important goals: increasing brand awareness, increasing sales, creating a unique atmosphere.